21 Jun 2022
Chilliwack, British Columbia, June 21, 2022 — Puratos Canada, the Canadian arm of global Belgium-based ingredient supplier, Puratos, announced the opening of its newest Innovation Center Bakery in Fraser Valley, a region in southwestern British Columbia, Canada. The new 1,375 square-foot facility will become Puratos’ second innovation Center in Canada, the first being in Mississauga, Ontario.With nearly 90 innovation centers and a team of over 600 technical advisors across the globe, Puratos is committed to sharing its deeply rooted passion for baking, while also enabling its customers and the industry at large, to tap into a global network of industry experts and access the trends that are key to driving the future of food innovation.
“Innovation is at the heart of everything we do at Puratos. This is reflected not only in the quality of our products but also in the services we provide.” says Michael Simone, President, Puratos Canada. “By enabling access to the latest food trends, technical expertise and state of the art equipment, our goal is to help our customers create products that allow their businesses to grow.”
“We believe innovation and health and wellbeing are closely linked.” says Wade Godin, General Manager, Puratos Canada - Fraser Valley. “Our innovation centers serve as a catalyst in our pursuit for innovative solutions that contribute to both the healthiness of baked goods and a clean(er) label, without compromising on taste.”
Puratos Canada’s new Innovation Center Bakery, equipped with state-of-the-art equipment such as MWI ovens, dough sheeters and dough mixers, will welcome professionals regardless of the size of their operations. From individual artisans and entrepreneurs to industrial manufacturers and retailers; it will help bakers, pâtissiers and chocolatiers improve their skills and learn innovative ways of re-inventing traditional recipes. The support available from Puratos’ R&D team and Technical Advisors, will help customers to discover new ingredients, reflect on their production process and help them maximize technological innovation and efficiency.