Innovation Center

Reliable partners in innovation

At Puratos we measure our success by how far we can help our customers to create the products and solutions that allow their businesses to thrive. An important way of achieving this success is through our Innovation Centre.

From artisans to industrial manufacturers, and from quick-service restaurants to large supermarkets, each and every one of our customers is welcome.

Innovation Center

Innovation for everyone

With a team of more than five technical advisors, our Innovation Centres are committed to supporting customers on both a local and regional level, providing them with access to the very latest industry equipment, expertise and training, as well as in-depth research into international trends.

We focus on three core disciplines – bakery, patisserie and chocolate-making – and offer our services to all our customers. From artisans to industrial manufacturers, and from quick-service restaurants to large supermarkets, each and every one of our customers is welcome.

And if you are living too far away from one of our Innovation Centers or if you need guidance at night or during the week-ends, you can even get support in our Virtual Innovation Center. There, our virtual advisor can help you 24/7 with challenges you encounter when creating finished goods.

What's in it for you?

At our Innovation Centers, we concentrate on providing three main services:

  • Product development
    To help our customers create the best finished goods, we offer training in all aspects of product development. Whether improving a current product range, developing new recipes, or benchmarking products against competitors, we have all the expertise our customers need to work alongside us. Taste, freshness, texture, ingredient interaction, nutrition and food pairing – training, expert advice, and technical seminars on every aspect of product development are available.
  • Category management
    Good category management helps to develop a mutually beneficial relationship between retailer and supplier. By booking time at our Innovation Centre, realistic profitability targets can be analysed and set for all product categories, and together with our customers we can work out strategies for meeting those targets.
  • Product profiling
    What are the most important characteristics of each of your products? Is it texture? Is it taste? At our Innovation Centre, we will work towards the taste best suited to your audience by first concentrating on identifying your product’s unique characteristics. The products of a variety of manufacturers will then be ranked to find out why some products score better than others. Finally, tailor-made solutions will be developed, enabling the creation of products that appeal directly to your target market.

Pay us a visit

If you want to discover new ways of boosting your business or if you are interested in visiting our state-of-the-art facilities, please visit our Contacts page.