Puratos sponsors prize at 1st World of bread contest, taste and nutrition
At the SIRHA International Hotel Catering and Food Trade Exhibition to be held in Lyons, France, on January 20th and 21st 2007, 12 countries will compete in the 1st World of Bread contest, Taste & Nutrition which aims to show, through practical demonstration, the evolution and progress made in bakery art and technique as well as presenting new taste ideas and providing information on the nutritional properties of bread. Teams will represent Algeria, Argentina, Belgium, China, Denmark, France, Germany, Italy, Japan, Lebanon, South Korea, and Switzerland.
At the SIRHA International Hotel Catering and Food Trade Exhibition to be held in Lyons, France, on January 20th and 21st 2007, 12 countries will compete in the 1st World of Bread contest, Taste & Nutrition which aims to show, through practical demonstration, the evolution and progress made in bakery art and technique as well as presenting new taste ideas and providing information on the nutritional properties of bread. Teams will represent Algeria, Argentina, Belgium, China, Denmark, France, Germany, Italy, Japan, Lebanon, South Korea, and Switzerland.
In one section of the contest, competitors will be asked to explain the nutritional properties of their various breads to a scientific jury composed of nutrition specialists and chefs. The "Special Nutrition" prize for the winning team in this section will be sponsored by Puratos, a world leader in the food industry which provides innovative ingredients and tailor-made solutions to bakery, patisserie & chocolate professionals.
It goes without saying that food is closely related to health and bread supplies nutrients which are essential to a healthy, balanced diet. Nutritionists confirm that the complex carbohydrates, vitamins and minerals found in bread represent an important portion of our daily requirements. Increasingly aware of the benefits, consumers are attaching more and more importance not only to the quality of their food but also to its nutritional aspects.
Puratos is fully committed to innovation in this vital area and, with its expertise in technology, nutrition and sensorial analysis, the company has developed a full range of great tasting products providing extra nutritional and health benefits.
For Puratos, helping its customers to build their businesses means understanding consumers' expectations and finding new ways not only to delight them but to introduce them to tasty but nutritionally balanced eating. Presenting the "Special Nutrition" prize in the contest is a practical reflection of this philosophy.