Great Taste & Wellness
Whilst making purchase decisions on food, consumers across Canada and around the globe are no longer willing to compromise on taste in their quest for health, pleasure and convenience. People are also becoming increasingly aware of the health risks attached to over consumption of fats, carbohydrates and sugars. There is a widespread acknowledgement that portion control and an inactive lifestyle is a problem too.
92% of Canadians indicate that they are making an effort to eat well - according to the National Institute of Nutrition 2002.
75% of women and 66% of men indicate that 'health maintenance' is a key consideration in their food selection process.
92% of Canadian consumers are aware of the health risks associated with obesity whilst 79% are aware of the linkage between health and Trans-Fatty acids according to a recent survey in Canada by AC Nielsen.
However, this is yet to translate into real action and tangible improvement in health. Obesity is increasing at the rate of 50% in Canada and has been acknowledged by the Heart & Stroke foundation as one of the greatest threats ever to public health in this country.
The consumers are telling us that they want to do the right thing for their health. However, the results show that they are not taking enough action.
The two main reasons inhibiting the growth of healthy products is that they have generally fallen short on taste and have also been far too expensive.
Puratos is amongst the first in its sector to respond to consumer interest in improving their health, with the launch of the 'Great Taste & Wellness' programme. This range of products combines nutritional and health benefits with excellent taste and affordability.
Each product is the result of extensive research and development, combined with the local knowledge and experience as well as the expertise of Puratos' technical & development teams. Sensory analysis by consumer panels have confirmed that each product meets the highest standards in taste and structure.
In Canada this range also includes a series of TFA free products in addition to those that are a source of fibre, and Omega 3 as well as those that have reduced levels of cholesetrol, sugar and fat.
Here is to your good health.
Here is to Great Taste...Great Value...Healthy consumers, communities and businesses.
Let us begin to say goodbye to healthy food that is poor in taste and exorbitant in price.
For the highlights of the health issues in Canada and a preview of our range please click here (639,5 kB).
If you would like a more detailed presentation of our "Great Taste & Wellness" range and a comprehensive tasting session please contact us and we will arrange this asap.