We are in close touch with consumers worldwide. We are continuously seeking new trends to identify new business opportunities for our customers. According to our latest findings in consumer trends, the market is dominated by expectations like taste, health, convenience, pleasure and nutrition. Providing effective answers to these expectations is the basis of our R&D and marketing efforts.
Identifying consumer preferences on the spot
Our Puratos Sensobus is a unique, fully equipped sensory analysis lab on wheels. It conducts tests all over North America, as well as in Europe and South America. It can host hundreds of consumers a day, close to where they actually buy their food. With our Sensobus, we can quickly discover what consumers prefer and help our customers and our researchers understand which solution fits best.
Screening the market
Through our network of subsidiaries and partners in over 100 countries worldwide, we can identify the latest trends at a very early stage. We have frequent contact with more than 200,000 customers: artisans, supermarkets, foodservice and industrial concerns. On top of this day-to-day contact, we maintain an open and constructive dialogue with trade organisations and other food industry stakeholders.
Market intelligence helps to line up solutions with consumer demand. By screening the market in various ways, we want to contribute to the aim we share with our customers: the development of their business.